“I may not have gone where I intended to go, but I think I have ended up where I needed to be.”
--- Douglas Adams

Monday, March 21, 2011

An Open Letter to Silk Soy Milk

Dear Silk,

I like soy milk. Soy milk tasted good on cereal. Soy milk makes good hot chocolate.
I also like milk. Milk tastes good on cereal. Milk makes good hot chocolate.

Your newest ad campaign where you drive off into the middle of the country and try to convince people that soy milk is better than milk kind of pisses me off. Instead of trying to change the minds of people who rely on milk production to put food on their tables and keep their houses warm, why not just introduce them to another yummy beverage that they might also like?

Sure, you can use soy milk in place of a lot things you would normally use milk but I don't see why I have to make the choice. Why does one beverage have to replace the other? Can't I have both?

Thanks,
Andrea

P.S. I am not a crackpot.

1 comment:

  1. Andrea,
    You make a great point! There's room at the table for all kinds of milk. I'll definitely pass on your comments to our ad agency!
    Cathy at Silk

    ReplyDelete

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